Go Green to Find Your Green ($)

No doubt that within the last week you have already had multiple conversations with people about the environment. Some probably think if we don’t stop the path that we are on as a human race, the world will be destroyed for our children. Others might think that global warming is made up by the politicians to lobby for money for various grants. No-matter what side of the fence you are on, taking a stance can help you to find your money maker.

By choosing a topic that is so polarizing, such as global warming, you can tap into a great resource of funding and support. It doesn’t matter which side you are on. If you believe in global warming, you will have thousands of people that will be on your side. If you are against global warming, guess what, you will have thousands of people on your side. There just isn’t a lot of middle ground when you pick a hot topic. Because of this, your target audience will be very passionate about what you have to tell them. Since they have a vested interest in the outcome of the debate, you will get the support you need.

Al Gore has figured this out. He is not the poster child for being green, but he took a stance and seized an opportunity to be the spokesman for being green. In doing so, he found his money maker in the tune of over $100 million.

On the other hand you have people that make money from taking a stance exact opposite of Al Gore. The point is, no matter what your opinion is of the subject, you can find your money maker.

So, if you find yourself being really passionate about a hot topic, try to find ways to turn it into a money maker and I promise that you will find the support you need from people that are just as passionate as you are.

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