Ryne had been bugging his dad for weeks and weeks and weeks to help him build a lemonade stand. Finally, on memorial weekend, his dad drove him over to the local Home Depot to pick up some materials. After a few hours of building, Ryne was open for business. Though he lives on the end of a dead end street, by the end of the weekend, Ryne had made $28, just shy of his goal of $30.
Even though Ryne is not quite a teenager, not yet a millionaire, not a licensed business owner, his parents aren’t Donald Trump or Warren Buffett, we can still learn a lot from his simple story.
Lesson 1. “Ryne had been bugging his dad for weeks and weeks and weeks to help him build a lemonade stand.” Often times when you are first starting up your business or pitching your idea, nobody wants to listen. It takes perseverance on your part to show those around you that you believe in your idea and that you will do whatever it takes to get it up and running. This is important to the success of your idea. If you are trying to get funding or backing for your idea and you just throw away your idea after the first “No, I’m not interested”, you will never be successful in getting your idea off the ground. In contrast, if you can show those that said “no” that you won’t let your idea slip by the wayside and you keep at it, eventually someone will listen and you will get the backing that you need.
Lesson 2. Ryne had asked his dad to help him build the lemonade stand. We all need help. No matter how intelligent you think you are, you need to get help from those around you. Ryne probably knows how to use a hammer, spray paint and saw, but he doesn’t yet have the skills to build something that is square and sturdy. He probably could have figured out how to build the stand on his own, but he saved himself a lot of time by asking his dad to help him build the stand. By saving himself the time it would have taken him to build it on his own, he was able to get the stand up and running and MAKING MONEY in just a few hours.
Just like Ryne, when you are first pitching your idea, surround yourself with people that have done it before. Ask for help from those that have already paved the way in front of you. By doing this you will save yourself the headaches of missing the details. I am a firm believer that most small business fail, not because the product or the idea is bad, simply because it took the owner too long to work through the details and they ran out of funding.
Lesson 3. Ryne lived at the end of a dead end street, but was still able to almost meet his goal. How did he do it? He wasn’t blessed to have a prime location for his lemonade stand. It wasn’t on a busy road, near a local store with lots of traffic, or even by a park on a hot summers day. It was on a dead end street. He did it by telling his friends about the stand. His friends eventually told their friends and their friends told their friends. By the end of the weekend, he had people from all over the neighborhood buying his lemonade with zero advertising dollars.
Often times you may want to keep your ideas secret. Maybe you don’t want people to know what you are planning to do because you are afraid that if it fails, you will be ridiculed. Maybe you have some sensitive ideas that you can’t openly share so you don’t share any of the details of your idea. Whatever the reason that you don’t share your idea, you are only hurting yourself. Eventually for you idea to succeed, people need to know about it. Don’t hold back and share as much of the idea as you can. Pretty soon your idea will gain momentum if your idea really is that good.
There are millions of stories out in the world that are just like Ryne’s. The trick is learning how to spot them and learning what to apply from them. This is what Focus On Your Money Maker is designed to help you with. As we find more stories and you begin to share your comments and stories in your own life, we can all learn the lessons of what it truly means to Focus On Your Money Maker.